Holiday Coach Company

Privacy Policy

Effective Date: June 8, 2026

Welcome to the Holiday Coach Company website ("Website"). This Privacy Policy explains how Holiday Coach Company ("Holiday Coach," "we," "us," or "our") collects, uses, shares, and protects information obtained through our Website and related online services.

By accessing or using this Website, you agree to the terms of this Privacy Policy.

1. Who We Are

Holiday Coach Company provides charter bus, motorcoach, group transportation, tour, and related transportation services throughout the United States.

For questions regarding this Privacy Policy, please contact:

Holiday Coach Company
Website: holidaycoach.com
Email: privacy@holidaycoach.com
Phone: (616) 677-2800

2. Information We Collect

Information You Provide

We may collect information that you voluntarily provide, including:

  • Name
  • Company or organization name
  • Email address
  • Phone number
  • Mailing address
  • Travel itinerary details
  • Passenger counts
  • Pickup and destination information
  • Payment and billing information
  • Communication preferences
  • Information submitted through quote requests, forms, surveys, or customer service inquiries

Information Collected Automatically

When you visit our Website, we may automatically collect:

  • IP address
  • Browser type and version
  • Device information
  • Operating system
  • Pages viewed
  • Date and time of visits
  • Referral websites
  • Session duration
  • Clickstream data

Cookies and Similar Technologies

We may use cookies, web beacons, pixels, analytics technologies, and session tracking tools. These technologies help us improve Website functionality, analyze traffic, and provide a better user experience.

3. How We Use Your Information

We may use collected information to:

  • Provide transportation quotes
  • Process reservations and bookings
  • Communicate regarding services
  • Respond to inquiries
  • Improve customer service
  • Personalize Website experiences
  • Analyze Website performance
  • Improve our products and services
  • Send requested information
  • Conduct marketing activities
  • Prevent fraud and unauthorized activity
  • Comply with legal obligations
  • Enforce our terms and policies

4. Marketing Communications

If you provide your contact information, we may send service updates, reservation information, promotional offers, company news, industry updates, and educational content.

You may unsubscribe from marketing emails at any time by using the unsubscribe link in the email or contacting us directly. Transactional communications regarding reservations, payments, or customer service may still be sent.

5. SMS and Text Messaging

If you provide a mobile phone number and consent to receive text messages, Holiday Coach may send reservation confirmations, trip updates, service notifications, customer support communications, and promotional messages (where permitted).

Message and data rates may apply. You may opt out of SMS communications at any time by replying STOP to a text message or contacting us directly. Consent to receive SMS messages is not a condition of purchasing services.

6. Payment Information

Payment information may be processed through secure third-party payment processors. Holiday Coach does not intentionally store complete payment card information on its public Website unless necessary for business operations and secured according to industry standards. Payment processors maintain their own privacy and security policies.

7. How We Share Information

We do not sell personal information.

We may share information with service providers assisting with website hosting, CRM, payment processing, reservation systems, marketing services, analytics, and technology support. We may also share with transportation partners when necessary to fulfill trip requests, and with legal authorities when required by law. In the event of a business transaction such as a merger or acquisition, information may be transferred as part of the transaction.

8. Google Analytics and Advertising

We may use services such as Google Analytics, Google Ads, Microsoft Advertising, Meta/Facebook Advertising, and other marketing and analytics platforms. These services may use cookies and tracking technologies to understand Website usage and advertising performance. Users may manage advertising preferences through the applicable provider settings.

9. Data Retention

We retain personal information only for as long as necessary to provide services, maintain business records, resolve disputes, comply with legal requirements, and enforce agreements. Retention periods may vary depending on the type of information and applicable regulations.

10. Data Security

We implement commercially reasonable safeguards including encryption technologies, secure hosting environments, access controls, network monitoring, and employee access restrictions designed to protect information from unauthorized access, disclosure, alteration, loss, or misuse. No method of transmission or storage can be guaranteed to be 100% secure.

11. Your Privacy Rights

Depending on your state of residence, you may have rights to access, correct, or delete personal information, request data portability, limit certain processing activities, and opt out of targeted advertising. To exercise applicable rights, contact us using the information provided below. We may verify your identity before processing requests.

12. State Privacy Rights

Residents of certain states, including but not limited to California, Colorado, Connecticut, Virginia, Texas, and other jurisdictions with applicable privacy laws, may have additional rights under state law. Holiday Coach will comply with applicable state privacy regulations as required.

13. Children's Privacy

This Website is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13 through the Website. If we become aware that information from a child has been collected improperly, we will take reasonable steps to delete it.

14. Third-Party Websites

Our Website may contain links to third-party websites. Holiday Coach is not responsible for the privacy practices, content, or security of third-party websites. Users should review the privacy policies of those websites before providing personal information.

15. Do Not Track Signals

Some web browsers offer "Do Not Track" signals. Because there is no universally accepted standard for responding to such signals, our Website may not respond to Do Not Track requests.

16. International Users

Our Website is operated in the United States. By accessing the Website from outside the United States, you understand that information may be transferred to, processed, and stored in the United States.

17. Changes to This Privacy Policy

Holiday Coach may update this Privacy Policy periodically. Changes will be posted on this page with an updated effective date. Continued use of the Website after changes become effective constitutes acceptance of the revised policy.

18. Contact Us

If you have questions regarding this Privacy Policy or your personal information, please contact:

Holiday Coach Company
www.holidaycoach.com
Email: privacy@holidaycoach.com
Phone: (616) 677-2800
Mailing Address: 654 O'Malley Drive, Coopersville, MI 49404
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